1. THE DEVIL’S TRIDENT
Social media has three essential prongs of activity: broadcast, rebroadcast, conversation. This is true for everybody, not just writers, but it’s worth noting just the same. I say something or repeat something someone else said (broadcast/rebroadcast), and from that social seed-bed, conversation may arise.
2. BE THE BEST VERSION OF YOURSELF
Writers and other creative-types often seem to believe that they need to become someone different online, that they cannot be themselves lest they not find a publisher, not get work, not sell their book, not collect sexy groupies, etc. To that I say, bullshit! And cock-waffle! And piddling piss-wafers! Be yourself. That’s who we want. We just want the best version of you. Scrape the barnacles off. Sit up straight. Smile once in a while. But you can still be you. Uhh, unless “you” just so happen to be some kind of Nazi-sympathizing donkey-molester. In which case, please back slowly away from the social media.
3. PUT “BRAND” AND “PLATFORM” OUT OF YOUR FOOL HEAD
You are not a brand. Social media is not your platform. The world has enough brands. You are not a logo, a marketing agenda, a mouthpiece, a Spam-Bot. Approach social media not as a writer-specific tool (keyword: tool) catered only toward your penmonkey self and see it instead as a place where you can bring all the crazy and compelling facets of your personality to bear on an unsuspecting populace your audience. People want to follow other people. People don’t want to follow brands.
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